Serve 1000+ Huawei Experience stores
Handle 15000+ orders per day on average
Complete mobile UE development within 30 days
End consumer business, among three core business lines of Huawei, offers cellphones, PCs and tablets, wearable devices, mobile broadband terminals, home terminals and terminal cloud. It has been more than one decade since the inception of the consumer business unit at the end of 2003. By the year of 2015, it claimed the world third largest smart phone shipments and the world largest mobile broadband terminal shipments for many years in a row. Huawei was the first Chinese mainland-based company to appear on the list of Best Global Brands 2014 released by Interbrand.
Huawei has pursued a premiumization strategy for its terminals and has bravely conquered some technical challenges that were seemingly mission impossible by right of differentiating innovations. It has allowed more people around the world to enjoy the pleasure brought by technical advancement and has lived up to its pledge and turned dreams into reality together with consumers worldwide. Its target audience is defined as dream chaser and man of action, or visionary challenger. These people are ambitious, have dreams and aspirations, and have confidence in realizing their dreams by working hard. Huawei hopes that every individual can enjoy new technologies. Its products and services are used by one-third of the world’s population living in more than 170 countries. The company’s smart phone shipments hit 139 million units by 2016, marking a 29% year-on-year increase and registering consistent sound growth for the fifth straight year.
Traditional consumer electronics include TV, PC, stereo set and MP3. As technologies evolve and new products keep coming forth, emerging consumer electronics, with smart TV, tablets, smart phones and wearable devices as typical examples, are thriving and the whole industry has remained vibrant. According to GFK’s survey data, the global 3C market was worth USD 883.7 billion in 2015 and USD 870.24 billion in 2014. Driven by smart phones and new intelligent technologies, this trend is expected to persist throughout the next few years from 2016 to 2018. An IDC reports shows 1.47 billion smart phones were sold in the world in 2016, up 2.3% from 2015; global tablet shipments amounted to 174 million in 2016, down 15.6% year on year; and global laptop shipments totaled 157.9 million in 2016, a 4% decrease from a year ago.
With the popularization of the mobile internet, the consumer business increasingly puts a premium on service and experience. As a leader of the 3C market, Huawei is faced with wide-ranging applications, intense competition with other brands and quick upgrade and replacement of products. To provide consumer-centric differentiating innovative services is a challenge in the way of transition of Huawei.
Monitoring of product sales process: Cellphones, tablets, PCs and watches are all moved to the POS system. The quantity shipped in the logistics platform is the quantity sold in the POS system of the experience stores. Everything is visible at a glance.
Real-time retail store sales data: Store managers and FM can view real-time receipts, sales and inventory data in the Kingdee Cloud platform and have any movement in receipts, sales and inventory at hand.
A steep rise in in-store sales efficiency and amount: Hand-written slips are replaced by machine-printed ones to make the work more efficient and electronic files are maintained; after go-live of mobile POS, customers don’t need to wait in a queue to make payment, since the cashier register is available anywhere.
Integration with Huawei WMS and all-channel inventory sharing: Integrate shipments by channels and receipts by stores, match shipment data automatically and confirm receipts; transmit data on real-time basis, and make deliveries in a more timely, accurate and efficient manner.
Consumer satisfaction: Gather and analyze consumer and employee satisfaction data on real-time basis, to provide more pertinent and effective services; improve the quality of services by shop assistants and consumer satisfaction.
Smart POS: In-store salespersons can do a series of operations on the APP and mobile POS, including booking, inventory inquiry, material requisition, sales order, and pick-up of goods purchased online by consumers.
Big-screen Shopping Guide: Consumers visiting the stores may search for items and browse through item details on the big-screen shopping guide APP, and after they find their desired items, can scan the item code on the screen in WeChat to place order, make payment, show the order code in the mini program to a salesperson and get the item.
Electronic Invoices: Electronic invoices can be drawn in Kingdee Piaowuyou directly, whether consumers make purchases in stores, by scanning QR code or directly in the mini program.
Mini Program: Consumers may log in the Huawei Smart Life Store mini program anywhere anytime, to search for items and browse through item details. If there are sufficient stock, they may place orders online directly and then pick up the goods in an offline store; if any item is out of stock in the store, they may be redirected to Huawei VMALL to place orders.
Results: 500 orders worth RMB 2.4 million (debut of Mate 20) were completed within 3 hours on the opening day of Huawei Smart Life Store Aegean Sea, Shanghai. It helps realize all-channel marketing of the Huawei Smart Life solution. The client highly praised the application of the said solution to Huawei Smart Life Store. The project team at Huawei sent a letter of thanks.
A smart store management system is built to serve Huawei consumer terminal experience stores in Greater China by right of Kingdee Cloud Galaxy chain retail system:
l Realize product serial number (IMEI) process control;
l Provide all-channel product tracking to prevent sales beyond licensed sales territory;
l Improve in-store sales efficiency and sales data accuracy materially;
l Make shipments and receipts of goods much more efficient by integrating receipts, shipments and channel operators;
l Display real-time sales data and inventory at stores in all channels;
l With mobile POS, realize business mobility in stores and make mobile applications feasible anywhere anytime;
l Collect feedback on consumer experience timely to improve customer satisfaction and repurchase rate;
Provide consumer-centric ultra quality services and innovative experiences via big screen shopping guide, mini program, electronic price tags, electronic invoices and member marketing.
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