Kingdee Constellation
Marketing Cloud
The unified marketing and digital intelligence provides collaborative management solutions, linking comprehensive business scenarios of e-commerce, retail, and channel distribution.
We are committed to provide an efficient collaborative platform with omni-channel control.
Kingdee Constellation Marketing Cloud helps you build unified marketing channels covering e-commerce, retail, and channel distribution business scenarios. The platform provides support in building strategic business layouts, accurate marketing, channel control, operational collaboration, network inventory, and performance assessment, thereby meeting comprehensive supply chain needs from marketing to sales.
Digital—Marketing Service
We provide digital intelligence marketing with management-integrated solutions for more agile business operations. 
Integration—Business, Finance, and Taxation
We provide integrated management that includes marketing, business, finance, and taxation for smoother business and capital flow.
Industrialization—People, Products, and Warehouse
Depending on the type of business, we help you redefine the concept of people, products, and warehouses to enable more transparent channel information.
Platformization—Terminal, Channel, and Cloud
We build more efficient business collaborations with our amalgamated PaaS and SaaS ecological innovation model.
Business Architecture Diagram of Kingdee Constellation Marketing Cloud
The omni-marketing channels and omni-channel coordination help your business succeed in the modern digital intelligence era.
Integrate your business and finance with ecology and industry sharing with a business-to-business (B2B) industry-ecological collaboration platform—an omni-channel business platform for the marketing terminal.
  • The inter-and intra-connected channels and their unified management provide a platform for coordination that helps in efficient B2B digital transactions. 
  • Order coordination services enable centralized order control and real-time tracking of order status.
  • Intelligent business processing comprises automated marketing processing for fast and intelligent order placement, promotion matching, intelligent replenishment, and intelligent order fulfillment.
  • Experience the advantage of accurate, efficient, and easy-to-use service with real-time sharing of stock, funds, marketing, and inventory.
The network order center builds a digital bridge linking distributors and users across the entire business network.
  • The network-wide inventory information-based order routing helps in optimizing transaction paths.
  • The intelligent settlement dramatically reduces settlement time and provides clear information on products and payments.
  • By combining intelligent distribution forecast with omni-channel inventory management, you can gain an accurate grasp of inventory and sales balance by order distribution and delivery. 
  • You can experience refined management of channel customer pools with automated order promotion and intelligent matching of optimal promotion policies. 
  • Create transparent and visible inventory management closed loop with full traceability of order logistics.
Build a channel promotion platform that can progressively increase purchasing power by providing channel incentives.
  • Activate your channel’s short-term purchasing power by promoting a rebate portfolio.
  • Create multi-level channels for market development and subsidize dealers’ expenses based on refined and transparent management of marketing expenses and product subsidies.
  • Build differentiated rebate settlement schemes through rebate management and multi-dimensional rebate calculation.
  • Activate continuous terminal operation and purchases via promotion of full closed-loop management.
A comprehensive and synchronized marketing management network for your business through full terminal adaptation and interoperable sharing of all devices for channel services.
  • The mobile assistants can handle your business conveniently and efficiently. 
  • The digital sales platform empowers you in breaking the time limit of order placement, achieving real-time online and offline communication, and in improving sales efficiency.
  • Achieve full visibility of inventory, orders, funds, logistics, and promotion policies with full equipment connectivity and by breaking information silos.
Build a new generation of large-chain retail digital intelligence service platforms with comprehensive retail management.
  • Utilize multi-scenario retail POS terminals to meet the billing needs of stores in different business scenarios, improve store cashier management, and enhancement shopping efficiency. 
  • Leverage rich marketing and promotional activities that support online and offline synchronization, as well as customized programs developed by the headquarters or implemented individually by stores.
  • Quickly complete gross profit analysis and financial accounting processing of products with the aid of the integrated retail tax and finance, which provides flexible and automatic processing of gift certificates, points, and promotional giveaways. 
  • Visually track your orders through the entire network. Centralize and quickly process offline and online orders, including shipping and delivery, logistics tracking, returns, and exchanges, as well as booking and reselling, invoicing processing, etc.
The e-commerce management provides full-chain digital intelligence solutions for your business with e-commerce as the core.
  • Manage orders, warehousing, and logistics until their entire lifecycle fulfillment. 
  • Unified omni-channel order management: online and offline, public, and private domain coverage, intelligent routing of orders, real-time traceability.
  • Unified inventory management spans the entire network, with inventory strategies matching the sales model.
  • Utilize industry practice verification for more efficient and intelligent e-commerce management.
The global membership middle office provides your business with unified data asset management.
  • Realize multi-state online and offline membership interoperability, multi-channel membership registration, and comprehensive membership file management.
  • The platform supports interoperability of membership points among businesses, unified points issuance, and a clearing system.
  • Strengthen member retention by configuring rules for availing membership benefits such as card vouchers, points, stored value, discounts, and other services on demand.
  • Achieve accurate marketing to members across the network with precise membership tagging, multi-state information integration, and 360-degree member portrait construction.
We helped Wens Group with bidding ranking sales, which increased its revenue by more than RMB 10 million in 20 days.
Kingdee Constellation helped Wens Group achieve rapid delivery of sales data from various channels to various business production departments, thereby greatly improving the efficiency of business operation collaboration. This culminated in Wens Group achieving more than RMB 10 million in revenue in a record time of 20 days by bidding and ranking sales function in Wens Mall.
FAQ
Who are the customers for Kingdee Constellation Marketing Cloud product?
What is the unique value that Kingdee Constellation Marketing Cloud provides for business?
Kingdee Constellation Marketing Cloud helps businesses build an industry-competitive, B2B industrial ecosystem collaboration platform that is based on the modular enterprise-grade PaaS platform provided by Kingdee Cosmic. This incorporates artificial intelligence, big data analysis, and other technologies and leverages Kingdee's years of accumulated experience and knowledge in channel marketing and digital services. Concurrently, with our highly reliable, scalable, integrated, high-performance products, and powerful order-centric business capabilities, we help you realize comprehensive connectivity among channel operators, agents, terminal stores, salespersons, and consumers. We help you with unified marketing business coverage and efficient coordination. By empowering promotions, rebates, marketing expenses, gift certificates and other businesses, we continue to activate channels and customers, bringing sustainable competitive growth to your business.